Justin Cannon

Going Viral?

As content professionals building an audience for our brands or publications is never far from our minds and that mystical piece of work that breaks out and "goes viral" is always just one share away.........

Well this fascinating interview with the author of Hit Makers: The Science of Popularity in an Age of Distraction will challenge some mythology around what it takes to "go viral".

It's a lot more old fashioned than some would make us believe.

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